A Comprehensive Guide to New Betting Sites

When it comes to picking an online bookmaker to bet with, it can be difficult with dozens of new betting sites popping up frequently. We’re here to help.

This site has reviewed and analysed many of the latest online bookmakers, helping you find somewhere fun and safe to bet online. In this guide, we’ll take a look at some of the most important factors to consider when choosing a new site.

Here are two of the best new sites we’ve reviewed:

New Betting Sites UK: The Key Performance Indicators

When it comes to picking new betting sites to play on in the UK, there are various factors to consider. First off, you need to make sure the site offers you what you want. So, are the products suitable for your needs and does it provide good odds and promotions?

On the other side of the coin, it’s also vital to ensure that you’re playing at a safe and legitimate bookmaker. Therefore, you should always check (or read one of our reviews) that a new online bookie is fully licensed and regulated by a trusted body, such as the UK Gambling Commission or the Malta Gaming Authority.

The last important factor to consider is how user-friendly the website is. Betting should be viewed as a form of entertainment, so you shouldn’t feel stressed merely try to find the markets you want to bet on. The good news is, though, the newest betting sites tend to have an excellent user interface across multiple devices – making a good experience for you on desktop, tablet or mobile.

Number of Betting Markets

Betting markets can vary quite a lot between online bookmakers. Away from the core of betting on the outcome of sporting events, some bookmakers focus more on handicap, goals and player markets, while some go in a different direction and offer players unique specials and competitions.

One such example of alternative markets and competitions comes from Grosvenor Sports, who offer a free-to-enter competition called Grosvenor Goals, whereby players try to predict the first goal scorer of 10 selected matches, with anyone who succeeds scooping a £1 million top prize.

Live Streaming

Since smartphones have reached the masses, the popularity of live betting on online bookmakers has exploded. Players can now bet in an instant with their phone and on hundreds of different markets – meaning a punter could even back a player to get booked or sent-off if it looks like they’ve lost their head.

With so many people betting in-play now, the demand for live streaming directly on sportsbooks has also increased, with many new sports betting sites in the UK including video streams of events as part of their in-play products. The quality of these streams is normally flawless with many even offering live commentary on the event – putting it on par with watching sport on TV.

The Newest Betting Sites Odds

Just as the price of products in shops can vary, so too can the odds on offer at different sportsbooks. It’s always worth pricing around before you place a bet in order to ensure you are getting the best value.

While the difference between odds can be seemingly small on single markets, it can really add up on bets with multiple selections, such as accumulators. For example, if you wanted to place a £10 bet on a team to win a football match at the weekend and they are priced at Evens (1/1) at one bookmarker and 6/5 at another bookmaker, if it won, you’d get a return of £20 at bookmaker one and £22 at the second. Not really a huge difference.

However, if you were to place a £10 bet using these odds on a 10-fold accumulator, that would see a difference of returning £10,240 at bookmaker one or £26,559.92 at bookmaker two – which is why you definitely should compare odds.

Things to Consider Before Opening an Online Sports Betting Account

When players sign up to new sports betting sites in the UK, they often get overly excited about the welcome bonuses on offer. However, it’s important to note that these are often not quite what they seem.

Sports bonuses are often teaming with terms and conditions. Take this offer from Fun88, for example, which gives a “£28 bonus to new players”. In reality, to obtain this bonus, a player would need to have staked at least £168 over six individual bets, all with odds of at least evens.

As well as bonuses, players should also be sure that the site they are signing up to is safe and legitimate. The best way to do this is by checking that they have a gambling licence, ideally from the UK Gambling Commission, who check the validity of such sportsbooks individually to ensure they are operating safely and responsibly.

Safety & Security

As previously discussed, it’s vital to check that you are playing at a legitimate and safe company, especially when signing up and depositing at new betting sites in the UK. This website is here to help though, providing reviews and insights on a range of new online bookmakers. We follow the example set by quality online sports betting comparison sites like bettingsites.info to ensure our readers only get the best of the best in terms of player safety.

However, if you want to look for yourself, the most important thing to do is check that the company in question has a valid gambling licence for your territory, such as from the UK Gambling Commission. The UKGC vets new companies to ensure that they protect players funds, don’t target vulnerable players, ensure they meet safety and security protocols, as well as offering a fair and responsible gambling environment.

Usability of the Platform

While many new sports betting sites are getting better at providing an excellent user interface for players, you still get the odd one that is nothing short of frustrating to use.

It’s always worth having a poke around a new site before depositing any money, because there’s nothing worse than a site that’s hard to navigate. There’s plenty of sites that provide a great user experience out there – so there’s no need to settle for less.

Likewise, you should check out sites on multiple devices (i.e. desktop, tablet and mobile) to see if the user experience is consistently good, and also keep an eye out for sports betting apps if you prefer a native app without using your mobile browser.

Variety of Payment Methods

Another key security factor to consider when you start using a new online bookmaker is the payment method you use. Often, bookies have dozens of payment options available for depositing or withdrawing, but it’s recommended to use trusted payment services like Visa, MasterCard, Neteller, Skrill or, if it’s available, PayPal.

By using a trusted payment provided, you are adding an extra layer of security to your transaction and gambling experience, protecting yourself against fraud and other data theft.

Shops v Sites: The Pros and Cons

Sports bets were traditionally taken in smoky betting shops in towns, but with the advent of the internet – and especially smartphones – most sports bets are now placed online.

The reasons for this are numerous. On the one hand, many people simply don’t like going into betting shops as they find them intimidating, although they have progressed a lot over the past decade as they’ve sort to keep up with their online rivals.

But other factors that are driving players online are things such as convenience (you can bet from anywhere) and that you can also get better odds and value when betting online. There’s also no need for you to return to a shop to collect your winnings – you can put them in your bank account almost instantly online.

Unfortunately, a social element has been lost as people transition from offline shops to the online world, but the benefits – in particular convenience, value and ease – are overwhelmingly in the favour of online sportsbooks.

Live betting is one such area that land-based bookmakers struggle to keep up with, as unless a punter is happy to stay in the betting shop for an entire event, they can’t bet as the event unfolds. Also, one massive innovation with online live betting has been the ability to cash out – meaning players can pick up some or all of their winnings early if they wish.

Our Top New Sports Betting Site

And there we have our guide to finding the best new sports betting sites in the UK. If you’re looking for a new betting site, we’d recommend jumping back up to our top betting sites list.